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Executive Search & Selection

Align Technology

Founded in 1997, Align received FDA clearance in 1998 and began its first commercial sales of Invisalign to U.S. orthodontists in 1999. In 2000, Align launched its first U.S. national consumer-advertising campaign and a year later, introduced Invisalign to the European market, marking the company’s first phase of international expansion.

By late 2001, Align had manufactured one million aligners.

In 2002, Invisalign was made available to GP Dentists and, in mid-2003, dental schools began adding Invisalign to their curriculum.

In 2005, Align introduced Invisalign Express, launched Invisalign in Japan, and achieved a manufacturing milestone of 15 million aligners.

In 2007, Align added distribution partners in the Asia Pacific and Latin America regions, and introduced Vivera® retainers.

In 2008, Align launched two new treatment options – Invisalign Teen® and Invisalign Assist® – adding features that range from specially-engineered aligners and aligner wear indicators to help doctors treat teen-aged patients, to streamlined treatment planning and case monitoring support to help newly trained, less experienced Invisalign doctors.

In 2010, Align added a new distribution partner for the smaller country markets in Europe, the Middle East, and Africa region and launched Invisalign Lite internationally, a lower priced solution for less complex orthodontic cases. Align also introduced Invisalign G3, a set of innovations engineered to deliver even better clinical results, including new Precision Cuts designed to make it easier to treat Class II & III patients with Invisalign, new SmartForce™ features for more predictable tooth movements, and new ClinCheck 3.0 software designed to reduce ClinCheck treatment plan revisions. Finally, in late 2010, Align received regulatory approval to market and sell Invisalign in China and announced that it expects commercial availability to begin in the second half of 2011.

Sold in more than 50 countries worldwide, Invisalign is a well established brand name among consumers and has helped doctors achieve healthy, beautiful smiles for over 1.4 million patients worldwide.


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